4 Tips For Writing Effective Advertising Copy
A small business marketing strategy requires great advertising copy but often does not include the budget necessary to hire a top-notch copywriter. But the beauty of being a small business owner or self-employed entrepreneur is that you can quickly and affordably learn just a few skills to help your advertising copy bring you more clients and customers.
Imagine that after reading this article, you have the power to increase the effectiveness of your small business marketing strategy. These are just four of the tips for writing effective advertising copy that have helped me, my clients and my mentors make millions of dollars.
- Know just who is your target client and write your advertising copy for the benefit of that person. This article could have been geared toward freelancers who write copy for others and actually may benefit them, but my purpose was to help other small business owners write better advertising copy. So as you write, imagine only one potential client. If people outside of your target market are destined to hear your message and use your services or products, they will likely still come to you. But you won’t get anyone signing up for your programs or buying your products if you don’t focus your writing and marketing efforts to one type of person who is your ideal client
- Focus on how your service or product can solve your ideal client’s biggest problems. You must offer a solution and focus more on the solution than the problem or even your own credentials. Otherwise, your ideal client will not feel that you understand him which means no business for you.
- Include testimonials from past customers and clients. Your prospective clients are much more likely to trust the words of your past customers. Make sure all testimonials focus more on the results your clients have experienced rather than the process you used to get them there or how great you are. People want to see tangible results, such as someone tripling their income or losing weight.
- Personalize your copy by using words such as “you.” The word “you” is inclusive and makes your customer feel much less like part of a small business marketing strategy. Creating that written atmosphere can help foster a relationship quickly, which is important whether you’re a marketing consultant or selling weight loss products.
Now that you’ve learned a few easy ways to increase the effectiveness of your advertising copy, put them into action as you carry out your small business marketing strategy. Also, consider some other ways in which you can increase your exposure to clients and cement your reputation as an expert in your industry. One of the best ways to quickly gain momentum is to speak in front of live audiences or publish an electronic or print book.
My good friend and fellow author/business coach Sheri Kaye Hoff and I expand upon these marketing strategies in our quick start audio CD, “Best Selling Book Writing Secrets,” which you can access for at http://www.writeabookgetmoreclients.com
When you apply the steps in this quick start CD, you will have at least one solid idea for a book that you’re excited about and also an initial plan of just how you or your ghostwriter will quickly create the manuscript. Your electronic or printed book can serve as one of the strongest pieces of advertising copy you’ll ever create.
Stephanie Mojica, an award-winning writer and marketing consultant, has worked side-by-side with executives at prestigious companies, including NBC, CBS, the “Dr. Phil” show, “Inside Edition,” Columbia Pictures, and Harvard University. To learn more about Stephanie and her life-changing programs that help people like you get more clients, visit http://www.writeabookgetmoreclients.com
Help On How To Write A Feature Article
Knowing how to write an article has become a good deal additional significant as of late than it ever was. It really is important not just to writers who write books and news stories but even to people who own a company. This is for the reason that many diverse promoting methods that make use of different articles already exist. If you own a business and you don’t choose to spend a drastically large amount of income on article writing services you ought to know how to write a feature article.
Despite getting written most likely hundreds of articles in their entire lives, lots of men and women these days nonetheless do not know how to tell a feature article and an essay apart. Should you are amongst those people that have been trying to write feature articles but would generally end up with an essay, this article may possibly be of help to you.
Take note in the fact that an essay may perhaps be a story based on your personal point of view. Though a feature article are facts using a story. Essay may possibly tend to impact the emotions of your readers but feature articles touch the minds very first. If you are writing for article advertising purposes, then you ought to write feature articles as opposed to essays.
A feature article has 4 key parts and these are the title or the headline, the introduction, the physique along with the conclusion. If the article is intended to marketplace merchandise and services, all parts of a feature article should be equipped with strong key phrases that would increase its visibility on search engine results.
The title must be capable of catch the attention of the potential consumers and let them read via the entire article. The introduction which is the second portion in the article need to have facts that would create a question in the minds of your prospective customers and let them discover the answers from the other parts from the article.
Article writing for feature articles, would need that you simply do thorough researches to get correct facts. The third portion from the article which can be the physique must be quite factual and need to be able to present the answers to your customers’ queries. Then the conclusion or the final part of a feature article. This part must be able to present a sensible thesis statement that would close the article. If the article is intended to market items and services, the conclusion ought to have the ability to convince prospective prospects to avail of one’s products and services
Authors Sell More Books This Week With More Powerful Headlines.
By M.T. Smith
Professional writers (referred to as Copywriters in the ad game) make thousands of dollars per written ad. They understand the power of words to sway consumers.
Simply put your ad is costing you X amount of dollars to run (wherever you choose to run it) and changing the headline can dramatically increase your profit.
But does it surprise you to know that most writers and authors never even test their headlines?
Imagine paying $100 dollars for an ad that generates $200 dollars in profit. You should test the headline to that ad. Run the same ad in the same publication at two different times. You will discover that one ad will out perform (outpull) the other.
For the sake of this discussion we are assuming that you have chosen the best publication based upon research and that you have an offering, product, service, etc. that people actually want!
(We spend lots of time in our training materials on these important aspects of your offering).
Where was I?
Right, so if one of the ads pulls better than the other, and makes more money for you, the other ad is eliminated.
This new ad now becomes what we call in advertising, your ‘control’. This becomes the main ad that you now run.
Do you stop there?
Only if you don’t want to make more money. You continue to test the next ad and the next. But you should be having fun with this testing because each time the new ad becomes the control you have made more money.
Of course ‘the ad’ can be anything:
- A postcard – Adwords ad – Direct mail letter – TV commercial – Radio commercial
This is the concept behind PPC ads. It is also why you are allowed to run so many ads at once. But, again, most advertisers don’t test or scrutinize the results of their ads. This is not (necessarily) because they are lazy. It could be because they have significant time constraints or lack of funds.
You can take a survey approach by writing a dozen headlines for your ad and running them by a spouse, friend, or associate to see which one strikes their fancy. Then repeat this same exercise with others. Keep score of which headlines are preferred.
The headline has been called “the ad for the Ad”.
Its whole purpose is to get someone to read the first sentence of your ad. Want to guess the purpose of the first sentence?
Yep.
Its purpose is to get them to read the next sentence, and so on.
I am often asked about the length of the headline. “How long should it be?” Some copywriters like long, benefit laden, headlines. Others prefer short, snappy ones.
Care to guess how I respond to their question?
Ah-Hah! You are getting it. “Test them.”
Never spend time arguing about which headline will do better. Put it to the marketplace to give you the answer.
Always remember your customer’s favorite radio station: WII-FM. Translated it means What’s In It For Me. This is your product’s benefit. Make sure that your customers are clear about what it is you have to offer and why they should care.
Here it may be useful to come up with a list of benefits for your offering. If I may use MoonLightWealth as an example.
In conclusion remember these points:
- Spend half of your time researching your offer and writing your ad. – Spend the other 50% testing headlines. – Develop a control and keep improving it.
This is how you improve cash flow and create compelling ads that generate more sales.
This article was written by M.T. Smith, Partner in MoonLightWealth.Com. He has been the VP and Creative Director for several east coast ad agencies in the last 20 years. His new mystery “A Familiar Murder” is now available through Amazon. He and his team help new, and experienced, writers untangle the web and learn to mine its treasure.
Article Writing – Tips To Improve Your Skill In Writing Articles
By Charles Kiyimba
Writing articles for marketing your website is really a difficult undertaking to most marketers. Article writing requires you to have the writing skill and to consistently write articles with good information for your audience. It’s probably one of the reasons why most marketers prefer sourcing article writing services. But if you have a limited budget to buy the articles, the only alternative is to acquire slowly the skill of writing your own articles.
That said, article writing is a skill you can acquire even if you have never written any article before, provided you know very well the language in which you intend to write your articles. Secondly, you need to develop the passion for writing articles. In this article, I would like to share with you 10 tips of how to improve your article writing skill.
1. Did you know that writing articles is easy if you know what to write about? How much do you know about the subject you intend to write about? Can you present yourself as an expert on that subject? Are you conversant with the subject matter and with your niche? If you don’t have much information about your niche, then you need to become more knowledgeable in your field of specialization. Remember that driving traffic to your website necessitates presenting yourself as an expert, which depends largely on the content you provide to your readers and how good you are at writing your articles.
2. Thinking about various ways of presenting your subject matter is a key element of article writing. When you come up with a single idea, you should reflect yourself on the different ways of presenting the same topical idea in one to three or four interrelated patterns. It helps you to come up with several articles on the same subject. For instance, if your main idea is about auto responders, you can widely expand your thinking by looking at the idea from different angles as follows:
How to use auto responders
Benefits of using auto responders in email marketing
How to select the best auto responder service provider
What to avoid when using auto responders
3. One of the article writing techniques I always use is to write my articles in stages. You do not have to write your article at a time. Vary your writing sessions on each article you produce. Make it a process whereby in your first writing, you are just putting the ideas down on paper off your head as they come and as they flow. The second time, you review what you wrote, paying attention to things like optimization of keywords, grammatical corrections, spelling errors, coordination of ideas, logical flow of ideas and the style among others. Another time, you polish it up before you finally publish it. This article writing technique can believably enable you to produce good articles.
4. Another technique of writing articles continuously is by programming yourself. Plan to routinely produce articles and stick to your plan irrespective of any other eventualities. Style your mind in a way that you have to regularly focus your mind on writing as many articles as you can on a regular basis.
5. When writing your articles, it’s advisable to hold your writing sessions when you are in a good mood, a lively mood that allows you to think faster. It’s beneficial to write when you feel passionate and enthusiastic about what you are doing. This can help you to produce good articles. Remember that your writing mood is always reflected in your article and it is a deciding factor about the success of your articles. Using this technique, I have written several articles, which make me feel like they were not written by me. You too can improve the quality of your writing skill by writing articles only when you are in a good writing mood.
6. Reading aloud is another way of improving your article writing skill. After drafting your article, you can read loudly to yourself several times. You can also read loudly in the presence of others with an intention of making corrections and perceiving the impact your articles can have on your readers. This technique has for sure helped me to improve my article writing proficiency.
7. Writing your articles with humor attracts people to always read your articles. This does not have to be done at the expense of the quality of your articles in terms of content. Remember that writing humorous articles will play a big role in attracting your audience.
8. Persistence contributes substantially to success in any business undertaking. Persistently write your articles to have greater impact on your marketing campaigns. Writing a few articles and you stop will not help you to grow your business. Quality and quantity matters if you are to benefit from article writing.
9. Have your own style of writing. This is one of the reasons why I prefer writing my own articles. While it’s convenient and time saving to source your articles from outside, it’s also a disadvantage in that you do not own the style in which they are written. Other people will also get articles from the same source. Although the content will be different, the writing style is likely to remain the same. Remember that your followers and potential readers may be attracted to reading your articles because of your article writing style.
10. Use simple and understandable English. Avoid using jargons and hard terms. Where you are compelled to use difficult terms, endeavor to make them understandable. Use relatively short sentences to avoid ambiguity. Vary the size of your paragraphs. Long paragraphs tend to scare away your potential readers. It’s advisable to limit your paragraphs to not more than six sentences where possible.
Finally, I would like to remind you that improving your article writing skill is a process. Through applying a few techniques like the ones I have mentioned above, you can become an expert article writer. Learn to write your own articles to market your websites and your products as well.
Charles Kiyimba owns http://www.CashWithGoleza.com and http://www.golezadesigners.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. Visit today to discover the secrets behind building a successful home business.
5 Ways To Make Money As An Internet Writer
There are numerous ways you can make money as an Internet writer. Some people choose to focus on one way while others prefer to make money in multiple ways.
In this article let’s talk about 5 ways you can make money from home writing online!
1. Start a blog of your own. Go to Blogger.com and set up a blog in less than 2 minutes. You do not need any technical ability to do this.
Set up a blog to highlight your writing ability. This way you can write about anything you want, and you can use your articles as samples of your work for future Internet writing customers.
2. Start a blog writing business. A new blog is started somewhere in the world every second.
Just about as quick people lose interest in their blog because it takes work to maintain it. You can start a blog writing business very easily and keep as busy as you want to be.
Blog articles need to be anywhere from 150 to 300 words to satisfy your customers. This is something you can learn how to do because there is excellent training online as well.
Google search Angela Boothe for some excellent material on how to do this. Making money as a blog writer for other people is something in huge demand right now.
3. Write articles for others content. Internet marketers need content they can use in various ways.
For example, some people will take your articles and use them as webpages. Others might use them to submit to article directories and claim them as their own.
Google is putting a big emphasis on original content. This means that the need for people to write fresh articles has never been better. These articles are usually 400 words or more.
4. Join Yahoo Contributor Network. This used to be known as Associated Content. You earn money writing and publishing your articles on Yahoo Contributor Network.
This is a fast way to make money writing online. Plus you can make money in the future as your articles continue to attract readers.
5. Hire a writer. There are freelance writers available to write articles for you all around the world.
You can turn around and use these articles on your own blog, or for article marketing purposes. I started Hands Off Article Marketing to help Internet marketers with their writing and submitting needs.
These are five ways to make money as an Internet writer. As long as the Internet serves the purpose of providing fresh content, Internet writers will always be in demand.
Write Maid Of Honor Speeches
You might be a woman that has been tasked with one of the most important jobs in a wedding. This task is the maid of honor speech. This is the time of the wedding reception when ideally, the bride and the groom are celebrated.
However, sometimes the wedding speech ceremonies can go south very quickly, and create moments of the reception that will never be forgotten, for all of the wrong reasons! So, if you don’t want your reception speech to be a wedding don’t, then here are some points to consider when you are considering the dos and the don’ts of how to write maid of honor speeches.
Don’t get choked up or embarrassed. This is simply a moment to share your heartfelt sentiments about the bride. Since you are the maid of honor, you either are a sister, a close friend, or some other close relation.
This means that you know the bride very well. You understand why she’s special, and why her wedding day is so important to her. Simply write what is on your heart, and why you feel that she should be celebrated.
Don’t use the reception as your moment to vent. This might sound like a hideous thing to do, but it’s amazing how many maids of honor or groomsmen use the reception speech forum as a way to vent their anger, hurt, jealousy, or frustration with the bride, or the groom. In the case of the maid of honor, she might feel a sneaky satisfaction of knowing that she can somehow embarrass the bride, even if it’s in an ever-so-subtle way.
The bottom line is that, you should show some class, and not use the bride’s wedding reception as a forum to vent your frustrations, or to otherwise embarrass her. This also goes for venting against the groom.
You don’t have to agree with the bride’s choice of groom. You simply need to support the bride, and be a blessing on her special day. Save your grievances for a much later date. Don’t write maid of honor speeches, by using a poison pen.
Be considerate and thoughtful when you write maid of honor speeches. If you have been selected for the honor of being the maid of honor, it’s usually because you are emotionally close to the bride. So that means that you know her intimately. Consider her fine points that would make her shine in front of her groom, and in front of all of her guests.
Use a sentimental story. When you write maid of honor speeches, the bride will love it if and when you weave in a sentimental, shared experience that the two of you had. The story should discuss how wonderful she is, or how much you will miss your special times together, or that she is now moving on into a new phase of life, and you wish her well.
Five Advantages To Publishing an E-Book First
Copyright © 2011 Maggie Klee Lichtenberg
What are the results of self-publishing that matter most to you? Is it the speed of getting your book out? The opportunity to have the broadest access to all distribution channels? Lower printing costs? Total creative and marketing control? A book to sell to add to your business toolkit?
At the very least, these decisions are about your wallet first. You’ve got to be really clear about what you want to accomplish with the book, and the realistic expenditure that goes along with that. Here are five advantages to publishing your book as an eBook first.
1. To test the waters, for example, and spend less money at first, you can begin with an eBook. That will cost you far less than print book digital production. Then using a strategic online marketing approach you can attract your niche community and test the market. Not sure who your eReader audience is? Or if they are comfortable with eBooks? Know that there are millions of users of eReaders today, including readers using tablets and smartphones, and these readers are only increasing.
2. Another advantage to publishing the eBook first is that you can continue to edit the book. But don’t plan on this! At best, you want a professionally edited, completed manuscript to go forward from the beginning. That said, if suddenly you acquire hot new information or perspective (for a non-fiction book) or are inspired by a literary rewrite opportunity, you can revise the content and put the new version up.
3. You can treat this first edition as the advance reading copy (ARC). There are many uses for ARCs. You can solicit peer comment and endorsements (for eventual back cover copy)in an orderly format rather than handing someone a scrawling manuscript.
4. ARCs can be used as “uncorrected proofs” or galleys to be submitted electronically to prepublication review and long lead media. There is much promotional mileage to take advantage of before pushing the button to print hard copies.
5. To further consider whether you want to bring out an eBook first, there are the POD “publishers” to think about. First of all, they are not really publishers. Print-On-Demand publishing is a digital technology through which Internet “packager” firms offer a full range of author services within a choice of set fees. Rather than ticking off set-in-stone services you need from the menu of a POD packager — and having less control over the outcome than if you independently published — consider hiring a knowledgeable book coach to guide the independent eBook-publishing process for you. The print book can be planned and coordinated at the same time. You want to get your book — eBook first, or not — published your way.
Maggie Klee Lichtenberg, PCC, is a Book Publishing Coach and awarding-winning independent author. Maggie mentors new and experienced authors to successfully complete, publish and promote their books while saving them time, energy and unnecessary spending. Grab a FREE copy of her Report “How to Get Your Book Published: 5-Steps to Making Your Book Publishing Dream Come True” — visit: http://www.publishing-options.com/free-report/
How To Write Better Content For The Internet
The style that you use when writing content for the internet is not nearly the same as the writing style that you used in high school or college. If you want to create content on the internet that is popular and successful, you may literally need to “unlearn” some of the things that you learned in school about writing. People do not typically enjoy reading things that are in a tone of voice that is too formal, and they want to find the information that they are looking for right away without it being too complicated. You are not writing a doctoral thesis here, you are writing valuable, informative, and entertaining content for regular people searching for information and who have short attention spans.
One important thing to consider is the sort of person that will be the target audience for the content you are creating. Depending on what you are writing about and who you are writing it for, take into consideration the reading level of your target audience. Also do not be afraid to create content that is visually appealing with appropriate pictures, since this will tend to be much easier to read and it will communicate the core message more effectively. Since the typical reader on the internet today is going to have a short attention span, the content that you create and the articles that you write need to be interesting enough to hold their attention.
As an added bonus, you can take a lot of the content that you have created for the internet and transform it in different ways in order to make it more popular and even get more traffic to your website. For example, you can take articles that you have written and make them available as documents in PDF format, which will give the search engines another way to catalog your content. If you take one of your articles and read it out loud into a microphone, you will now have this same content in audio format that can be used to create Powerpoint presentation videos of your articles.
When you want to write compelling and interesting articles, it is not just what you are saying but it is how you say it that also makes a big difference. A great writer can take a boring topic and make it sound interesting, which can capture the attention of a greater number of readers. By following the tips outlined in this article for writing and creating content for the internet, you should be able to increase the popularity of the content on your own website by making it more compelling and engaging.
Calling All Budding Copywriters
Writing success is possible with the right education.
Want to work from home too?
Do you love to write?
Have you considered becoming a Copywriter? Copywriting is a way to achieve both ambitions of working from home when you want, and writing. Most people have a creative side, if this is you and you want an outlet for that creativity why not consider Copywriting as either a means to earn some extra income or indeed as your primary income.
It is possible to enjoy a successful lifestyle by learning how to write effective ads and promotional material.
No matter what the business – be it a service or the next generation of vacuum cleaner; to be successful you need to make money. To make money you need to generate sales. To generate sales you need people viewing your product/service offering. To get people to view your product/service you need adverts to draw those people to your website. You need to be able to promote your product through using attention grabbing copy. All industries need good copy. The demand for your services is high, and it is a demand that will continue for as long as there are businesses.
There are a number of different ways to generate traffic (people) for your site, and to be the most successful you want to attract people that are interested in your product. All ways of getting traffic to your website involve writing in some form or another. Whether it be a short pay-per-click (PPC) ad; a newspaper ad, a full article or product review you need to know how to write in a way that generates interest and gets your potential clients wanting more.
Whether you have your own business that you want to promote or you want to earn money from helping others promote their businesses learning the tools and best methods to write effective copy is a must. Understanding how to generate headlines that grab your potential customers’ attention; learning the key elements of an advert that will encourage the maximum number of sales enquiries; recognising the best presentation techniques and where to publish to maximise your coverage are all vital elements of successful marketing.
We have been successfully running our own business for well over a decade and have learnt the hard way what works and what does not work in copy. How to present your information in such a way that draws people interested in your product to you.
We are passionate about helping others succeed and invite you to learn from our mistakes. To this end we have created this guide to effective copywriting. We are dedicated to your success and know that the techniques you will learn in this manual will increase your sales if you are promoting your own products or give you the means to earn a substantial income if you are looking to promote yourself to write copy for others.